BORNTOSTANDOUT

Yes, we’re a luxury brand. But luxury to me isn’t about a high price tag or a fancy boutique. Luxury is wearing something no one else has. Luxury is self-expression without apology.

Luxury is art, creativity, and authenticity—not just branding fluff.
At BORNTOSTANDOUT®, we price our perfumes to reflect the craftsmanship, the ingredients, and the experience—not to manufacture exclusivity.
I’d rather see our bottles well-loved on your dresser than locked behind a glass case in a department store.

BORNTOSTANDOUT® exists for the outsiders.
I want YOU to feel more like YOU when you wear our fragrances.
I built the kind of perfume house I wished had existed when I was that misfit kid searching for myself. A place where individuality is sacred. Where no one tells you to tone it down or blend in.

A place that says "hell yes!" to the quirky, the bold, and the different.

In a world where so many perfumes are designed by focus groups and corporate marketing teams, I wanted to create something raw and real—perfumes with soul. 
We’re not here to please everyone. We choose to build a cult than a crowd. And that’s by design.

If there were 100 people in the room, we’d rather make 1 of them a die-hard fan than have 99 people say, “It’s okay.” (BTW, we lost a lot of money last year. So trust me, this isn’t about cashing in.)
BORNTOSTANDOUT® is building a tribe of fragrance lovers who get us—who crave something real and different.

We’re thrilled to be niche. We’re thrilled to be a little underground.
Because that one person who connects deeply with what we do—you—means more to us than a thousand indifferent customers. 

To the misfits, to the dreamers -- If you’ve ever felt a little weird, a little too much or not enough— BORNTOSTANDOUT® is for you.

Sincerely,
Jun Lim, Founder, BORNTOSTANDOUT®